Business blogging tips: Categorise wisely. (2 of 10)
If you are using good blogging software, like WordPress, you will have the option to categorise you posts. A wise use of categories can help with search engine positioning. Don’t fall into the trap of...
View ArticleBusiness blogging tips: Be clear. (3 of 10)
Clarity is hugely important. Thinking about your point before you start writing will help – it may sound obvious, but It’s very easy to lash into a blog post without thinking, and suddenly find you’ve...
View ArticleBusiness blogging tips: Link out to other blogs. (4 of 10)
Links to other websites and blogs are an integral part of blogging. Learning to do it well can take bit of time – take care not to under or overdo it! Apply your own quality control metrics to all the...
View ArticleBusiness blogging tips: Write mostly short posts and some long posts. (5 of 10)
A common question is ‘how long should my posts be?’ There’s no right answer here, but my tip is to write mostly short posts and the occasional long one. Everybody’s busy these days, brevity is...
View ArticleBusiness blogging tips: Write in short paragraphs. (6 of 10)
It’s hard to read large blocks of content on the web, and long paragraphs may scare readers away. Writing for the web is very different to writing for print – natural paragraphs may result in...
View ArticleBusiness blogging tips: Lead with your main point. (7 of 10)
If you’re writing a long blog post, opening with the main point of your post can be a good idea – remember you will be competing with god knows how many other resources online and your readers will...
View ArticleBusiness blogging tips: Encourage conversation. (8 of 10)
Encouraging conversation to take place on your blog can be difficult, and not every blog post is going to be a talking point, so don’t get discouraged by a lack of comments. You need to build up a...
View ArticleBusiness blogging tips: Write catchy & informative post titles. (9 of 10)
This can be tricky, but extremely important. Your title needs to describe the content of your post accurately, but it also needs to hook people in. If someone has performed a search on Google it stands...
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Business blogging tips: Love your job! (10 of 10)
I saved this one for last, because it’s not quite as simple to implement as the preceding nine tips! If you have a blog, and you blog frequently about your business, there is little doubt you will see...
View ArticleWordPress Findability Case Study
Here’s a case study Aonach created on competing for global search terms in Google using WordPress as a platform. It’s really important for any business to be findable within the search engines for...
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